Career Coaching

Expertise rooted in 50 years of recruiting and career counseling 

We offer both 1:1 Career Coaching and Leadership Coaching as well as a self-guided online Career Transition Coaching program designed to help you develop your strengths, determine your career direction, and gain the tools and training you need to maximize your potential and best position you to secure and excel in your next opportunity.

An intentional approach to career development is key to professional empowerment and satisfaction.

What does CFW career coaching look like?

Supporting you through career transition and growth

Custom 1:1 Coaching

  • Strengths and Interests Audit

  • Career Pathing Consultation

  • Career Narrative Development

  • Resume Boost

  • LinkedIn Profile Review

  • Career Search Strategy Build-out

How can you best position yourself for your ideal next opportunity? Together, we will customize a program tailored to address your specific needs and timeline. Topics include:

  • Interview Skills Development

  • Onboarding Successfully

  • Manager and Team Coaching

  • Internal Career Ascent

  • Worklife Mental Health

  • Executive Presence

Packages designed with your needs in mind

Self-Guided Online Program

We offer a complete career transition coaching course that takes you through all stages of a career move, from reflection to action, including concrete tools and templates to support your journey. The course can be purchased as a set or as individual modules, covering specific topics to address your needs.

I highly recommend this course to anyone looking to make a career switch! CFW's Online Career Transition Program gave me tools and templates in order to feel confident and set up for success in my career search. The program is engaging, interactive, and allows you to work at your own pace. It's broken up into modules and even smaller tasks that make starting your career search process less daunting. -Sales Operations Leader, Adtech

Made me feel like I accomplished something! The interface is great: very easy to follow and navigate. I like the prompts and how they moved me along from step to step. Even when it’s super simple (like watch a one minute video) it made me feel like I accomplished something. -Digital Sales Leader

Amazing tips and tactics! The salary negotiation section of the course gave amazing tips and taught me tactics to use for negotiating compensation in a thoughtful manner. There's a lot of contradicting information floating around online, and this section clearly mapped out the Do's and Don'ts. -Sales Enablement Manager, Martech

You’re in great hands

Our Career Coaching Programs are shaped and led by CFW Co-Owners, Rachel Fagnant-Fassler and Cynnie King, whose diverse professional and educational backgrounds converged over a decade ago in the recruiting and talent consulting field at CFW Careers. CFW Careers’ coaching programs are rooted in the belief that everyone has several paths they could take, each resulting in career satisfaction, and that belief in possibility and flexibility guides our work with individuals.

Cynnie is Co-Owner of CFW Careers, co-leading the firm with Rachel Fagnant-Fassler. She is proud to extend the legacy of David King who founded the firm over 50 years ago.

A graduate of Colby College, Cynnie transitioned into a career in sales, selling for creative agencies, serving as Managing Partner of an international branding consultancy and business development executive for several other strategic branding and marketing communications firms. She was Vice President of an executive coaching, leadership development and organizational development consultancy, WJM Associates.

Coaching expertise: career transition, career development, executive presence.

Rachel is President and Co-Owner of CFW Careers, where she co-leads operations of the firm with Cynnie King. After receiving a BA in Psychology from the University of Michigan and a MA in Mental Health Counseling at NYU, she worked as a Career Counselor and as a Licensed Mental Health Counselor in several nonprofit organizations before moving into executive search and coaching. Her expertise has informed CFW’s recruiting, coaching and talent consulting services for over a decade.

Coaching expertise: career transition, career development, team management, attention and performance, creative problem-solving, and outdoor coaching.

Is coaching right for you?

Engaging a career coach can help you figure out what’s working and what’s not, realize your professional potential and, ultimately, help you thrive in your career.

What our clients are saying

  • “The entire process of making a career change is overwhelming, scary, and challenging. Having Cynnie guide me through the process gave me the strength to push myself further, understand what I wanted, and gave me the confidence to go for a big change! Working together was like having an honest mentor and cheerleader through each step of the way.”

    -Allison Larkin, Account Director, Omni Retail- Albertsons, Neptune Retail Solutions

  • “Cynthia is a professional in every sense of the word. She is an incredibly knowledgeable resource in career counseling as well as extremely devoted to those she works with. She ensured that I was well prepared for every position and offered her advice and guidance every step of the way. I highly recommend her to anyone looking for a career coach!”

    -Brendan Spain, VP, Advertising, Financial Times

  • “The recent interview prep session with Rachel was extremely helpful. My biggest challenge is to articulate what I want in the next career step. Rachel listened to me babble for 20 minutes and then eloquently verbalized back exactly what I wanted to say. Now, I have the awareness and confidence to identify if the role and company are the right fit for me.”

    -Madelyn O’Neil, Sales Enablement, Braze

  • “I've had the pleasure of working with Rachel on multiple occasions throughout my career for a singular reason: Rachel is a game changer. If you're looking to find a new job, make a career pivot, or just need some advice, Rachel is someone you want in your corner. Her experience, honesty/candor, attention to detail and great personality help to make big career decisions seem easy and fun!”

    -Devin Shendell, Sr Acct Director, Doctor.com

  • “I had a resume that was all about my numbers, but not the story behind them. After working with Rachel my resume now not only has the appropriate data points, but an authentic narrative that is compelling and shares ‘Why David’ “

    - David Fox, VP of Sales

  • “Every interaction with Cynnie felt genuine and personal. Throughout the process it was clear that my goals became Cynnie’s goals.”

    - Shawn Kerns, Sales Director

  • “Being recently laid off, I was insecure about entering the job market. Rachel provided me concrete tools to use for interviews and coached me to grow my confidence in myself and my search”

    - Carolyn Conover, Director of Marketing and Communications, Sponsors for Education Opportunity

  • “Rachel did an incredible job helping me to revamp my resume, highlighting skills geared specifically toward my target roles. Rachel also helped me prepare for my first and second interviews, providing excellent guidance on how to talk through my career narrative and role play through key interview questions. I would not have made it to the final round and subsequent job offer without CFW! “

    - Marsha Golod, Customer Success Manager, iManage

  • “Personalized and savvy. Diligently tailored for my business career, while helping me be a top performer in my industry.”

    - Andres Rabellino, Senior Analyst, Accenture

  • “The CFW Careers Coaching program is instrumental in navigating this climate of uncertainty. They have masterfully condensed (nearly) 50 years of career counseling into one effective program. Working with their team has helped me successfully transition into the work I feel called to do. Each person on the CFW Careers team has provided the most beneficial career path consultations. With their transitional coaching I have embarked on the next steps of my career path”

    Sherry Adams, former SVP Content, eMarketer

  • The CFW Careers coaching approach has a great balance of looking at career paths from both personal and professional lenses. The coaching I received included a meaningful balance of what types of opportunities are likely suited for me from an experiences/skills perspective, along with considering who I am as a person and how that relates to how I present myself and what I should be looking for.

    -COO, Experiential Marketing Agency

  • "Every session with Rachel was beyond value for comprehensive career guidance analysing all parts of my current role and future opportunities. The revised resume was the best I have ever seen."

    - Hendrik Kriel, Global Director of Data & Insights, Boardriders

  • "It was a 2-way conversation that provided new perspective into where I came from, who I am today, and what I am looking for in my future opportunities."

    -Shelly Bird, Sr Director, Sourcing & Development, Boardriders