3 Key Steps Towards Equality in the Workplace

3 Key Steps Towards Equality in the Workplace

After hosting our event, Changing the Conversation: Women in Leadership, last month, CFW Careers President, Cynnie King, reflected, “the hiring and promotion process for advancing women into higher level positions needs to be intentional.” One great example of a company that has adopted a more intentional approach to creating a more equal workforce is AppNexus, the cloud-based software platform that powers and optimizes programmatic advertising. During the past four years, AppNexus has developed a tight-knit community of women within the organization. We spoke with the co-chair of the AppNexus Women’s Network (AWN) and Senior Director of Strategy, Lisa Shukovsky, about how they’ve made this program so successful.

CFW Spotlight on Optimizely: Excellence in Training

Optimizely, an A/B testing and personalization platform for web and mobile, has created an impressive training program, and it’s paying off. The company, which employs nearly 400 people in New York City, San Francisco, London, Amsterdam, and Cologne, has no trouble attracting and keeping talent. Read on to learn more about how...

Top 5 Rules for Hiring in 2016

Here at CFW Careers, we’ve been reflecting on the most notable trends and takeaways in the hiring process as we rapidly approach 2016. From marketing an attractive employer brand (and yes, that extends beyond unlimited snacks and ping pong tables!) to offering competitive salaries and career advancement, we’ve noticed a number of factors that impact the hiring process.

Here are our top 5 rules to know about hiring going into the New Year...

What's in a Name: The Importance of Employer Brand

Contrary to Juliet’s belief, a name holds enormous weight. In business, a name is a brand. In today’s corporate climate, it’s what comes to mind when someone thinks or hears a company’s name. Billions of dollars have been spent on this premise—marketing a company brand—with a focus on the customer. Today, a different aspect of company brand has emerged as equally important: employer brand, the building block for team growth and subsequent customer base growth. The question on everybody’s mind: how important is employer brand, and what impacts it?