Employer brand, a key (and often, overlooked) issue in today's corporate hiring landscape, it is an organization’s reputation as an employer and its value proposition to employees (rather than to customers). The term covers everything from how you attract and retain talent, to how you consistently communicate company culture and values throughout the organization. We offer consulting around employer brand and it's role in talent attraction, acquisition, and development.
Attracting top talent has become an art over the past decade. Companies like Google and Facebook have developed rich employer brands, with universally identifiable work-life reputations. Their company names are now synonymous with their unusual perks—onsite massage! Farm-to-table cuisine! State-of-the-art gyms! However, Employer Brand extends beyond extravagant corporate perks. No matter the size or budget of the organization, there are several ways companies can begin to shape their employer brands and market themselves effectively. We help clients assess the current company culture, realize their desired company culture, and ultimately, make sure that culture is communicated effectively and through the right channels.
How We Do It
1. ASSESS AND DEFINE
The hiring process is the bridge between attracting the right candidates and ultimately, bringing them into your organization. It's also a critical step in generating positive word of mouth about your company. Candidates are typically interviewing at several companies, weighing each opportunity to determine which is the best one for them. We can help make your interview process run more smoothly both by providing recruiting services and by developing an interview process that results in more offer acceptances and an overall positive employer reputation.
How We Do It
Retaining talent includes everything from the moment of hire to years into an employee’s tenure. How you retain your talent informs how you’re attracting new talent, so this becomes key in your long-term employer brand strategy. We help clients develop comprehensive, turn-key onboarding programs, company culture strategies, and employee retention strategy, all designed to minimize the high cost of employee turnover.
1. ONBOARDING ASSESSMENT
3. RETURN ON INVESTMENT
- onboarding influences overall employer brand, which is a key reason why employees stay (or leave) a company
- a strong onboarding program (and employer brand) serves to attract new talent to your organization
- companies with strong, positive employer brand often see reductions in the overall cost of new hires relative to companies with weak or negative employer brand.
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